You simply have to have the words "Postal Customer" and the post office will deliver your piece to the mailing routes that you request. The post office is promoting what is called a simplified address so no mailing list is needed. No Mailing List needed for Every Door Direct Mail This annual fee has been waived to mail EDDM Retail. When mailing a postcard through the post office traditionally you need a permit which can cost as much as $450 just to open your account. EDDM (Every Door Direct Mail) is a new promotion being rolled out by the US Postal Service that enables regular retail businesses to mail at an astounding 17.5 cents per postcard without even needing to have a mailing address. Learn more at Door Direct Mail service is an easy, cost-effective way to reach potential customers near your business. If you currently mail postcards for your business and target your customers by a geographic area then this new mailing program by USPS is for you.
It requires a postage permit, and the mailing must be submitted at a Business Mail Entry Unit (BMEU) accompanied by a PS Form 8125. Typically, this is used for a mailing of more than 5,000 mailpieces. Designed for Mail Service Providers or businesses that want to send larger mailings and want the ease of entering the mail at one location. Every Door Direct Mail - BMEU is another mail option on the USPS.COM website. #EVERYDOOR DIRECT MAIL REGISTRATION#
The alignment creates a seamless customer experience that allows customers upon registration to automatically be given options to prepare and pay for a mailing.Ģ. The postage required is one simple rate, equivalent to the published prices for Saturation Mail flats (DDU Entry) No postage permits or annual fees are required. EDDM RETAIL also utilizes the approved Simplified Addressing format which eliminates the need to purchase or maintain a complete mailing list. 
EDDM RETAIL is available only for Saturation Standard Mail flat-size pieces. EDDM RETAIL supports small local mailings of 5,000 or fewer deliveries. Every Door Direct Mail - Retail (EDDM RETAIL) enables small volume mailers the opportunity to prepare and enter Standard Flats at the local retail unit responsible for the delivery of the mail - without the need to purchase and maintain a mailing list. Helps messaging work harder - EDDM can include coupons, menus, event calendars, store maps and more.Ĭhoose the option that works best: 1. Flexibility in Design - EDDM offers a flexible range of sizes making it ideal for anything from a quick sales announcement to an in-depth product story. Reaches consumers in their homes - with EDDM an entire neighborhood can be saturated and the mailing gets directly into the homes and hands of the consumers. The EDDM Product includes Online Registration, the EDDM Online Mapping Tool and the Every Door Direct Mail web pages that provide a seamless customer experience. Mailers can simply identify the neighborhoods they want to target and their mailpiece is delivered to every active address in the target area. With Every Door Direct Mail® (EDDM) Service from the Postal Service, mailers can reach their customers who matter most to their business.
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